Why We Do What We Do

Large group of excited business people.

Cannabis is a big growth industry. Of the $2.6 billion raised in the first half of 2020 to fund cannabis ventures, $2.08 billion went to white people, leaving just $3 million for BIPOC-owned cannabis businesses. 

Our Mission

420 Equity Labs’ primary mission is to center and uplift these businesses by helping you tell your social justice story. 


Our secondary mission is to work with cannabis businesses with a serious, non-superficial (non-performative) commitment to social justice by helping them center BIPOC members of their communities and acknowledge the real and racist harm of the war on drugs.