Our Team

Sarah Ratliff is a freelance writer and content marketing agency owner living in Puerto Rico. She is multiracial: Black, Japanese and white. She was raised in New York City. 


Her bylines have appeared in LA Weekly, the Village Voice, Big Buds, Blavity, Mother Earth News, High Times, Dope, Big Buds, Civilized, Merry Jane, Caliva, Cannabis Tech, Suit & Artist, RxLeaf and Cannabis Health. 

In 2010, Sarah founded Coquí Prose, LLC, a full-service content marketing agency. 

Lori Shepherd is a strategic communications and public relations professional who divides her time between 420 Equity Labs and her PR agency, 25SecondsPR.


Her background comprises 20+ years managing nonprofit, tech, K-12 education platforms, and business services industries. in 2020, she included cannabis services.


Lori has long been prioritizing social and racial justice and has volunteered at and worked with a community organizations and nonprofits that are committed to social and racial equity.

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Lori Shepherd

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Sarah Ratliff