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420 Equity Labs is our commitment to help the wonderful, creative groundswell of new ideas around cannabis acknowledge the centuries of racist oppression and criminalization of that plant.


420 Equity Labs is a living workshop to support our cannabis community members, old and new, in creating opportunities for justice.


With our decades of experience in campaigning for justice and telling cutting-edge stories, we bring you 420 Equity Labs. Let us help you share your social justice story and reach the communities that are waiting to hear from you.


We are three people whose lives have been changed for the better by cannabis—and who believe that, as Dr. King said, the arc of the moral universe bends toward justice.


We believe that it takes all of us to bend that arc. We know that everyday opportunities, including our consumer choices, can make a direct, positive impact on our communities.


About 420 Equity Labs